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Local Initiatives2020 Venue

Miyagi business sows the seeds for Olympics field of dreams

A band of green stretches south along the coast of Sendai Bay from Yamamoto Town, Miyagi Prefecture. It’s a lush, 100-hectare oasis amid what was, a decade ago, a wasteland, and is something akin to northeastern Japan’s very own field of dreams.   Here, rippling gently in the breeze, can be found varieties of turf-grass, such as Kentucky Blue, Tifton and Japanese Zoysia, all cultivated under …

Local Initiatives2020 Venue

Newspapers strive to keep disaster-affected residents in Yuriage informed

An alternative newspaper hit the news stands of Natori City, Miyagi Prefecture on July 1, 2020, its front page emblazoned with an elevated view of coastal Yuriage district, one of the worst-hit communities during the earthquake and tsunami that devastated northeastern Japan in March 2011.   In this half-page color photo, however, there are no crumbling buildings, displaced fishing boats, or overturned vehicles floating forlornly in …

International Exchange

Making Fujiyoshida the “Sacred Land of Rugby” ~How to make the 2020 Tokyo Olympic Pre-Tournament Training a Success~ 【Building Momentum During the RWC Games】 (Part ⑥)

Fujiyoshida City has implemented numerous exchange projects with France, its partner nation in the Olympic Host Town program. For more on our city’s promotion and marketing leading up to the 2019 Rugby World Cup in Japan see here.  Here we will introduce how we built local support and excitement during the actual tournament. We hope to use our experience in implementing previous campaigns to similarly promote …

International Exchange

Making Fujiyoshida the “Sacred Land of Rugby” ~How to make the 2020 Tokyo Olympic Pre-Tournament Training a Success~ 【Building Momentum Ahead of the RWC Games】 (Part ⑤)

Fujiyoshida City has implemented numerous exchange projects with France, its partner nation in the Olympic Host Town program. One such project, our city’s designation as the Team Camp for the French National Team during the 2019 Rugby World Cup in Japan, involved considerable promotion and marketing to stir excitement locally for both the tournament and the camp.Prior to the games, a large banner was hung at …

Culture/Tourism/Food

Making Fujiyoshida the “Sacred Land of Rugby” ~How to make the 2020 Tokyo Olympic Pre-Tournament Training a Success~ 【RWC2019 Official Team Camp Public Engagement】 (Part ④)

As the French National Team wrapped up their Preliminary Team Camp and moved into their Official Team Camp training, they were kind enough to participate in some cultural exchange programs with residents of our city during their limited free time as they prepared diligently for their first game. We are incredibly grateful to the French National Team for their generosity. ・For more information regarding the Official …

Culture/Tourism/Food

Making Fujiyoshida the “Sacred Land of Rugby” ~How to make the 2020 Tokyo Olympic Pre-Tournament Training a Success~ 【RWC2019 Preliminary Team Camp Public Engagement】 (Part ③)

The long anticipated arrival of the French National team ahead of the 2019 Rugby World Cup kicked off a 12 day training period here in Fujiyoshida City. ・ For more information regarding the Preliminary Team Camp, click here・ For more information regarding the Official Team Camp, click here In between practices, the French National Team was gracious enough to engage with the local community. The public …

International Exchange

Making Fujiyoshida the “Sacred Land of Rugby” ~How to make the 2020 Tokyo Olympic Pre-Tournament Training a Success~ (Part ②)

Following August 2016 when the application process to become an Official Team Camp for the Rugby World Cup 2019™ began, Fujiyoshida City (in partnership with Fujikawaguchiko Town) has worked tirelessly to secure a bid. ・What is an “Official Team Camp”?This term refers to the region officially designated by the Rugby World Cup organization as the site where a team stays and trains during the tournament. An …

International Exchange

“Making Fujiyoshida the ‘Sacred Land of Rugby’ ~How to make the 2020 Tokyo Olympic Pre-Tournament Training a Success”【RWC2019 Prelimary Team Camp Agreement】(Part ①)

Fujiyoshida City has implemented countless exchange programs with France as its designated Olympic Host Town during the 2020 Tokyo Olympics. Here we introduce one such program and our work with the French National Team leading up to the Rugby World Cup 2019™ in Japan. On March 12, 2018 Fujiyoshida City signed its preliminary agreement with the French Rugby Federation establishing it as the Preliminary Team Camp …

Local Initiatives2020 Venue

Miyagi storytellers relay tales of tsunami, recovery efforts

The story is simple, but heartbreakingly difficult for Naomitsu Kakui to tell. At 15:26 on March 11, 2011, marauding tsunami waves inundated the Yuriage district of Natori City, Miyagi Prefecture, taking with them Kakui’s family home and many others in the coastal part of the community. The disaster accounted for the deaths of more than 10 percent of Yuriage’s 7,100 population, including Kakui’s parents. Almost a …

Japanese Technology Feature

Ebina security company Yusei Service, hoping for Olympics and Paralympics contract with development of an accessible toilet car

■Easy for seniors and people with disabilities to use, the government has shown interest as well   From the desire to make an easily accessible bathroom that could be used anywhere for seniors and people with disabilities, Ebina security company Yusei Service developed the Accessible Bio Toilet Car. In addition to sports competitions and other events in which people with disabilities participate, this toilet car could …

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