Paper bags shaped as dress shirts: A Fujinomiya business aiming for foreign tourist demand

Local Industry

Paper bags shaped as dress shirts: A Fujinomiya business aiming for foreign tourist demand

Tokyo Shimbun
Managing Director Hirohito Funo and various sizes of sleeved bags (at Fujinomiya City Hall in Shizuoka)

Tomoko Maeda, Tokyo Shimbun Staff Writer 

Fuji Pack, a paper bag manufacturer based in Fujinomiya, Shizuoka, has developed bags in the shape of sleeved shirts. Depending on the pattern, they can replicate the uniforms of professional teams for sports such as baseball or soccer. The company is targeting demand as replacements for plastic bags when fans buy goods from sports teams, or as bags containing items for cheering for foreign tourists visiting Japan during the Tokyo Olympics and Paralympics.

According to Mr. Hirohito Funo, Managing Director of Fuji Pack, the company began developing the shirt bags approximately one year ago. They realized that by making cuts on both sides near the top of a normal, rectangular bag, and folding the material, it looked like sleeves. Adjusting the lengths of the sleeves and the width of the bag bottom, the design was completed last summer. The company has applied to register the design.

The cost changes depending on the type of paper and colors used, size, and whether the bags are coated, but when the bleached kraft paper used in normal bags is used, orders are possible at 100 yen per bag from 3000 bags. The company is promoting these bags to sports teams and clothing manufacturers in Japan.

Fuji Pack has previously developed other paper bags which folded in unique ways, such as bags in the shape of kinchaku (drawstring bags) and omamori (talisman) pouches. Mt. Fuji-shaped bags are used at souvenir shops in Shizuoka Airport, and are popular with tourists.

Mr. Funo commented, “I would like to provide bags which, although they may cost more than plastic bags, people do not want to throw out and will use repeatedly.” If the body of the shirt part of the bag is made shorter, then the sleeves can become a roof, making it look like Kaminarimon in Asakusa. The company is currently looking into changing the bag design to imitate historical buildings and castles as well.

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The original Japanese article was carried on TOKYO Web on February 2, 2020. Foreign Press Center Japan is responsible for the English translation. This article may not be distributed, reproduced, or publicly released without the permission of its copyright holders.

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